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Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service. These activities enforced themselves as givens nowadays, common e-marketing collateral include: * Building the e-presence; whether it is a website, blog, microsite or a portal. * Search engine marketing, including search engine optimization and search engine registration. With the prevalence of mobile devices, e-marketing collateral must often be targeted towards mobile devices and localized search. * Online directories registration. * Social media accounts setup and social media optimization. == Sources == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「E-marketing collateral」の詳細全文を読む スポンサード リンク
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